Hard enough for me to be able to suck on for a while but chewy enough for when I get impatient and just want to eat it, I love these little candies. It's no secret why these are apparently the best selling sweets in Japan.
Nice and creamy, I've also tried their milk tea flavor which was good too and actually tasted like tea with the other half of the candy being the normal milk flavor. They also have a salted one that I want to try, but I am also wary of ^^;;
I don't know if you get one in every pack but I got one of the huge ones yay! According to the packaging it's lucky XD.